Bayou® Rum rebrands to focus on innovation and Louisiana roots

LOUISIANA, USA – Bayou Rum announced the rebrand of its award-winning portfolio of Louisiana rums, as well as the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras. With a focus on innovation and Louisiana roots, the Bayou Rum brand is quickly raising the bar for competitors in the high-end, craft spirits category.

“Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry. We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the U.S. in the super-premium sipping rum space,” said Stoli Group President and Global CEO Hugues Pietrini.

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