Led by Global President and CEO, Hugues Pietrini, the group’s vision is to become a true global brand builder of a premium and super-premium spirits portfolio. “We’re back to the binary phase of the market, when some brands were created and you had real visionaries and entrepreneurs”. To this end, entrepreneurship and creativity remain the building blocks for how we approach business, our relationships with distributors and how we engage our consumers.

As an equal opportunity employer that does not discriminate on the basis of race, sex, age, sexual orientation, handicap, religion or national origin, we have been an avid supporter of the LGBT community for more than 35 years and continue to be so.

Entrepreneurship

Entrepreneurship

We are driven, proactive, flexible and we seize bold opportunities.

Long-term foc​us

Long-term foc​us

We nurture our brands and business with a long-term financial orientation.

Excellence

Excellence

We set out to be the best in our products, people, processes, preparation and performance.

Tenacity

Tenacity

We confidently aim to go above and beyond, overcoming all hurdles.

Speed

Speed

We are lean and organised, with short communication lines and a sense of urgency.

Fun

Fun

We keep it exciting, rewarding, and free from bureaucracy and corporate politics.