Raising the bar

Building on Stoli’s 25-year commitment to LGBT awareness and programming, HeroesRaisingtheBar.com features local community pioneers and asks visitors to nominate their own ‘Heroes of Diversity’.

‘Raising the Bar’, Stoli’s platform dedicated to reinforcing our brand’s 35-year commitment to the LGBT equality movement by championing individuals and organisations central to advancing diversity and originality. This is where you can learn about our great partners, our work in support of the LGBT community and how you can be a part of the Raising the Bar movement!


Key West Cocktail Classic

The world’s largest annual LGBT bartender celebration, the Stoli Key West Cocktail Classic, honours the legacy of gay bars as original community centres and safe spaces, and the nightlife professionals who continue to Raise the Bar today.

Are you an LGBT bar star or ally who can mix a great Stoli cocktail with an extra dose of fun and flair? Do you hold court as easily as you hold a cocktail shaker? No need to be a mixologist to compete; just be bold with a heart of gold!